Northeast Houston Implants
Gum Surgery Main City Rank
Dental Implant Main City Ranking
Teeth In A Day Main City Ranking
Periodontist Main City Ranking
Project description
Client had a cookie cutter website from a company that "specializes" in dentist. For 2 years they had pics of longhorn cows and bluebonnets on her website that she begged to have replaced to no avail. Her site was nowhere to be found on Google, Google maps placement was non existent and very little in the way of social media.
We designed a custom website for her which showcases her "money" portion of her business... "Dental Implants."
SEO efforts have her site dominating all of her desired keywords in Humble, Kingwood and Atascocita Tx.
The site is designed to be easy to navigate and informative at the same time and introduce searchers to her personally via on site and off site video.
The office manager here is the best I've met. She keeps track of the source of EVERY new patient that comes in. When we started working with them the practice was solely driven by dentist referrals for periodontal work. Now, 80% of their customers come to them via their website. Dental implants is now their major revenue source.
It's now almost 4 years into her marketing and she does over $2 million MORE per year in business and is about to open another office.
Keyword Position
dental implants Humble Tx 1,2,3
periodontist Humble Tx 1,2,3,9
dental implants Kingwood Tx 1,15
periodontist Kingwood Tx 2,3
dental implants Atascocita Tx 1
periodontist Atascocita Tx 1,2,3
For Many More Lesser Keywords - she dominates the search results.
Even though her office is in a suburb of "Houston," her site now ranks in the middle of page 2 for "dental implants Houston" (#13 as of today 8/25/2016). I expect this to change once she opens her new office with a Houston address that we can put on the website.
All this is done holding to accepted SEO practices. (translates: "This was not overnight.") The result is that her site is well grounded and it will take a concerted and very expensive process to move her site off of page one by a competitor.
The goal of this campaign is designed to greatly increase her online footprint for her main suburbs (and now leaking into Houston itself) so that people looking for information on laser gum treatment or dental implants will see her in some way, most everywhere they go. This was accomplished by 1) Having a content rich website and 2) making a deliberate and concerted effort to have her picked up on a multitude of off page blogs and directory sites via video marketing.
If you check out her "footprint" on Google as you read this project overview, you will notice a lack of video by her competitors. This makes it evident that most online marketing companies and business owners in general do not know the value and impact that a focused video campaign along with decent website marketing can have on one's internet exposure.
Simply put... the more places people can find you, the more often they see you, the more "authority" they attribute to you. This translates into a call for an appointment and another customer which has $X,XXX.XX of lifetime value for you.
I do not consider myself an "expert" in the dental, interior design, foundation repair, home improvement, furniture or any of the other type businesses I've worked with. "Business Marketing" is what I do and work diligently to apply to my client's online presence.
I started web marketing in 1997 for my own local fundraising business and quickly turned it into a multi-million dollar national company with the help of the internet. (If you ever bought cookie dough from a school kid... Thank You!) Along the way I learned a few things about what people who are looking on the web really need in order to pick up the phone to call... and do business. Now I work with businesses that want to use the power of inbound marketing (web marketing) for their own business.
http://nehoustonimplants.com